I recently had has the chance to meet some of the Lindex team at one of The Curve Fashion Festival‘s press days for 2019. I’ve only heard about Lindex recently and was intrigued by this Swedish brand that has just started work on marketing their plus-size collection. I read a lot about sustainability and how they really attempt to empower women. This message was reinforced when I met them in person and I really felt compelled to write about it. This isn’t a paid partnership, I have been gifted the clothes I’m wearing in the images, but I just felt like Lindex are about to make some serious waves in the fashion industry and the fact they do plus-size means I’m more than impressed and really wanted to share it with you.
Sustainability is one of those words which gets bandied around a lot, but it’s much more than just a buzzword. Sustainable fashion isn’t just a trendy choice or a luxury for those of us who can afford it – it’s really important. It’s pretty frustrating that it’s so hard to find sustainable fashion in the plus-size world. You might not have thought it, but the fashion industry is the second-most polluting industry worldwide (the only industry that’s worse is oil), so it has the potential to make a really big difference to climate change amongst other things. Changing how we shop – if we have the option could save our wardrobes (sustainable fashion is now cool!) and save the planet at the same time.
Why is sustainable fashion so important?
It helps save the environment
60 million tonnes of clothes are produced each year. That’s a lot, especially when you consider that a massive chunk of that is fast fashion, sold in the global West. And not all of it even gets off the shelves – in the UK alone, it’s estimated that £82 million per year is lost each year thanks to waste in the fashion industry. Some retailers send unsold clothing to landfill, wasting all the resources used to make those clothes, and adding to the world’s garbage problems at the same time. Curbing overproduction would go a long way towards reducing pollution.
But sustainable fashion isn’t just about reducing the amount we consume. It’s also thinking about how our clothes are made, and what they’re made from. An average t-shirt takes over 400 gallons of water to produce, and cotton, in particular, is a hugely water-intensive crop, draining water away from communities who need it. Synthetic fibres aren’t any better – they release microfibers (tiny strings of plastic which often end up in our food) into the water system each time they’re washed. 96 % of the cotton that Lindex uses comes from more sustainable sources. Together with UNIFI, one of the biggest suppliers to Lindex of recycled materials, they have recycled 16 million PET bottles into polyester for Lindex garments. How amazing is that? I mean… it’s almost mindblowing!
Fabrics like denim and leather take heavy processing to turn into wearable garments; leather is often processed in poor countries like Bangladesh, where workers handle toxic chemicals without protective equipment and waste products frequently run directly into waterways, polluting the environment even more. Lindex launched a joint project with WaterAid to increase the access to clean water and sanitation in Mirpur in Dhaka, Bangladesh – where some of their products are made. The impact this will have not only on the environment but also on the people is massive!
It helps save people
Sustainable fashion isn’t just about the environment. It’s also about making sure that the people who make our clothes receive fair wages and decent treatment – and it’s why the cost of sustainable clothes is often a little higher, as they’re not forcing people to work in sweatshops for low pay. Sustainable fashion should check supply chains and ensure that child labour isn’t being used, and workers aren’t exploited. This is where Lindex really raise the bar compared to other retailers.
During 2018, a total of 35 factories in Bangladesh and Myanmar, and over 75,000 workers are a part of the WE Women by Lindex project where they take action for gender equality in the supply chain and work to create more equal and inclusive workplaces.
I feel like Lindex don’t just talk the talk but they walk the walk too. They’re invested in empowering women and right now their CEO is female as is the majority of their top tier roles. Let’s be honest, that’s not something you see often when it comes to fashion brands.
Part of their mission statement is –
Together – as suppliers, partners, employees and customers – we can create a future for empowered and inspired women in a sustainable world. Join us on this journey.
It’s the perfect round-up of what Lindex is about. But like I said, it’s the fact that their actions are louder than their words. I think their plus size range is great, the fabrics feel brilliant and it’s a quality we don’t often get in plus size fashion. I hope they extend it to include even more sizes and I think the fact they are attending The Curve Fashion Festival this year is a step in the right direction to be really inclusive – which is also part of their 2020 goals.
Shop The Look